Embark on the untold origins of a historic mid-century marketing saga, a tale of True Grit. A man who happened to be in the right place at the right time was unexpectedly chosen from a rodeo crowd to participate in a photoshoot for a test-market campaign. Unbeknownst to all, this serendipitous moment would unfold as one of the most triumphant chapters in the history of advertising, cementing its place as an indelible component of a renowned national and global ad campaign—an UNTITLED chapter in a historic cigarette advertisement.
This wine pays homage to Steve Butin, the enigmatic man, the myth, an untold legend and dear friend.
